This guidance clarifies the rules regarding alcoholic beverage tastings, which allow on-and off-premises alcoholic beverages retailers (retailers) to present and serve alcoholic beverages to consumers for market research, education, product promotion, or flavor determination.
Requirements
Retailers conducting tastings must adhere to the following guidelines:
Quantity Limits per Consumer:
- Alcoholic liquor: Up to two Β½-ounce tastes per brand
- Wine: Up to two 1-ounce tastes per brand
- Beer or high alcoholic content beer: Up to two 2-ounce tastes per brand
- Mixed drinks or cocktails: Up to two 2-ounce tastes per brand
Prohibited Activities:
Retailers conducting tastings are prohibited from:
- Serving a taste to a consumer who is under legal age, intoxicated, or simulating intoxication.
- Allowing individuals under 18 years of age to serve a taste.
When Conducting a Tasting:
- Off-premises retailers may not charge for product or access to the tasting.
- Tastes must be served by the retailer, the retailer's employees or agents, or an industry member with the retailerβs explicit consent.
- Alcoholic beverages served during a tasting must be legally obtained by the retailer.
- Tastings must be limited to alcoholic beverages available for purchase from the retailer.
- Tastings must occur during legal sale and service hours.
- Food may be offered to consumers.
Compliance and Enforcement
Retailers found in violation of Iowa laws or rules governing tastings may face administrative sanctions, including civil penalties, license suspension, or revocation. Retailers should review their tasting practices to ensure compliance with state regulations.