Product Displays

Table of Contents

An industry member can give, furnish, sell, rent, or loan product displays to a retailer.

Examples of product displays include:

  • Wine racks
  • Bins
  • Barrels
  • Casks
  • Portable, disposable shelving from which alcoholic beverages are displayed and sold

Product displays must bear easily seen and substantial advertising matter on the industry member or the industry member’s product(s). The advertising matter must be permanently inscribed or securely affixed to the product display. The name and address of the retailer may also appear on the product display.

Product displays cannot have any secondary value to the retailer beyond advertising purposes.

An industry member cannot require a retailer to purchase a specific quantity of alcoholic beverage products in order to receive a product display.

The total value of all product displays cannot exceed $300 per brand at any one time in any one retail establishment. The value of the product display is the industry member’s original cost of the item.

Industry members cannot pool or combine their dollar limitations in order to provide a retailer with a product display which exceeds $300. Industry members also cannot pool or combine several brands to provide a retailer with a product display which exceeds $300.

Industry members must keep records of all product displays given, furnished, sold, rented, or loaned to retailers.

Industry members cannot, directly or indirectly, induce a retailer to purchase the industry member’s product(s) to the exclusion of another industry member’s product(s) by any of the following means:

  • Renting, leasing, or buying display space from a retailer
  • Paying a retailer to set up a display
  • Giving a special price on the products featured in the display or other products sold by the industry member
  • Providing free merchandise to a retailer in return for a display

Iowa Administrative Code rr. 701—1003.2, 1003.16